Dynamic Sales and Marketing Strategiesdrives more customers and donors
- Performance Media Platforms
- Account Based Marketing
- Executive Sales Leadership
Most sales and marketing is boring and ineffective
If you Google the search term “value-added services” you will find 600,000 companies using that exact phrase to describe what they do. And if you Google the term “end-to-end solutions” you get another 200,000 companies. Who writes this stuff? Worse, what CEOs and marketing leaders read and approve it?
Let’s face it, when it comes to marketing, many organizations lack imagination and creative thinking. Their online communication to prospective customers is boring and dull! If you could taste words, most corporate websites, sales materials, social media and e-mail marketing would taste like cardboard.
"Curse of Knowledge" study reveals listeners only understand messages 3% of the time
Simplicity and clarity throughout your entire marketing communication platform is paramount. Understanding where your prospective customers might not understand you is critical. Knowing your “curse of knowledge” blind spots is key to success. If not addressed, those you are trying to reach might not understand you and take the appropriate action you want.
If your message is understood only 1 out of 40 times, would you change what you're doing? Click to watch the Stanford Experiment video below...
Past and Present Clients:
- Pizza Hut
- Select Comfort
- Vet Pharmaceuticals
- Fairmont Hotels
- LifeTime Fitness
- Renewal by Anderson
- Integrated Care Group
- Rapid Packaging
- Zimmerman Reed
Past and Present Non-Profits:
- North American Mission Board
- Children’s Cancer Research Fund (CCRF)
- Free Wheelchair Mission
- Smile Train
- Spreading Hope Network
- Promise Keepers
- Restoring the Heart
Does your organization have a "Purple Cow" strategy?
Godin’s main point is that while driving we all can easily pass by thousands of black and white cows without a second look. Why? Because none of those cows is remarkable. But, if we saw a “Purple Cow” we would stop and take notice.
Don't let your prospects continue to just pass you by
We’d love to help you craft a new vibrant marketing platform. If you are interested in having a “Purple Cow” discussion, please email our CMO Tim Finley at firstname.lastname@example.org.